|Elf Steals the Wine by Art Explosion|
First of all, a subscription is a misnomer. When you subscribe to a magazine, does the publisher go to your house and demand you return the issues you read over the years? No, this is a money hustle. It is a renting service. We rent a movie and it must be returned (or rights to play it are revoked).
Second, most of us honest folk who pay for the software over the years, don't always upgrade. I don't upgrade until I must—due to operating system requirements or special features. Adobe's $20/month renting fee gives me a bunch of programs I don't need and leaves me over $200 broke at the end of the year. I'm a small, small business. EVERY penny I earn must be used carefully. Also, I don't need all those other programs.
I can go on and on. I suggest you see the firestorm of comments on their blog and Facebook page. Be sure to share your opinion on those pages (and mine, as some have done). You should also sign this online petition to let them know about your dissatisfaction (if you're dissatisfied).
Adobe has made a terrible mistake. Maximizing customer service, not profits, make a business successful. Give your customers a choice. Don't FORCE them into what you want to sell. It NEVER works. You'll gain short-term profits and long-term resentment! Adobe Cloud has brought nothing but a storm of protest—especially from small businesses that have loyally stood by them for the past 20 years.
The wisest move would be to offer both perpetual and rental licensing of their software. Fine. Dump the DVDs and boxes for downloadable software only (that's a huge burden on our environment with pollution and plastic waste). But forcing all customers to rent their software will cause a substantial loss of loyal customers and—thankfully—more opportunities for competitors to grow.
I encourage my students and customers to re-assess alternatives to Adobe Photoshop such as Adobe Photoshop Elements, Paintshop Pro, ACDSee, Pixelmator, Gimp and others. Comment with your experiences and alternative recommendations please. I will warn those of you who require CMYK, Lab and other color space conversion functions—such as myself—the alternatives limited. Yes, GIMP has a plug-in, however, I have found it very difficult to install and use (hopefully that will change). CMYK is the primary deal-breaker for me.
Below are responses from some Photoshop competitors—and other companies—regarding the Adobe rental service:
PhotoLine was recently shared with me. They claim to have CMYK and Lab functionality. I still need to review it. Post your comments below if you have an opinion.
Pixelmator says they want your business and will not make you a software sharecropper:
Corel says subscription or perpetual license: You should have a choice (but what about Apple computer users?). FYI, they don't mention their highly underrated, fanstastic Photoshop alternative, PaintShop Pro. Imagine a Photoshop like program for only $60. That's Corel.
Microsoft sympathizes with with little people, but arrogantly states that we, the customer, are "not yet ready" for the subscription model. Well, la-dee-da! Typical giant corporation haughtiness.
Don't forget to sign this online petition to let Adobe know your opinion about the rental scheme.